Video Games

Free weekends and the working class gamer

So Titanfall 2 is having a free weekend: see here.

I think it’s a great idea except for one small detail. One weekend isn’t enough damn time to bother. Now, to be fair, many games have free weekend events. EA and Respawn are not alone in this injustice perpetrated against one demographic in particular: the working class gamer.

Just in case the high paid marketing folks at EA and Activision have overlooked us, I’d like to explain a few things.

We are many. I don’t know how many, but I personally know several dozen and I’m an introvert who finds meeting new people a rather stressful proposition. We have gotten to a point where the people who are coming into adulthood, grew up playing video games and gaming has matured right along with us, retaining its relevance.

We work full time and if we don’t, we’re most likely taking care of a lot of other shit while our spouse works. Working, as you’re probably aware, is pretty much an all day affair. You get up, have something to eat, observe various morning rituals and head to your place of employment where you earn money to buy video games. By the time you make your way home and have dinner there are precious few hours left to do much of anything. Not to mention the days are short right now for those of us in the northern hemisphere, and no disrespect to you folks dangling upside down in space, but I think the majority of gamers live up here. The significance being that when we working class gamers get home, it’s already dark and nothing is getting done outside.

When the weekend finally rolls around, we’ve got responsibilities. We have houses to maintain, yards to deal with, winter to prepare for, pets, kids, old parents with aches and pains, and roughly ten thousand other things gnawing away at our time.

So what’s the point? Well, chances are, if you’re a working class gamer, having one weekend in order to download (cross your fingers you have enough disk space) and play a game enough to form any kind of opinion is a real stretch—impossible for some and inconvenient for many.

My question then, is why not a week at least? You’ve developed the trial package. You’re going through the effort to market it and distribute it. Why would you not want to reach as many potential customers as you possibly can?

The only reason I can come up with is that you’re afraid in one week’s time, people will have had their fill of your game and not buy it. Give me a week and I’ll gladly give you the opportunity to prove me wrong.